Our Products

The workforce is ageing, and businesses must change how they attract, engage, retain and retrain older workers. Age diversity makes for a more collaborative, engaged and productive workforce, and we offer a range of products, tools and services to help you achieve that.

We Work with Leading Global Brands

Diversity In the Workplace Must Include Age

The over-50s represent an untapped pool of talent who are often neglected and overlooked by recruiters, yet there are many advantages to an age-inclusive workforce. Multigenerational teams bring a diverse range of skills and experiences. Productivity increases and older people bring valuable insight and experience. Yet diversity in the workplace still often neglects conversations about age.

What Our Clients Say

  • "We’re thrilled to be partnering with 55/Redefined to further demonstrate our commitment to be an inclusive employer. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our team members and providing a positive and inclusive working environment for all.​"

    Donna Hodgins
    Director of Talent Acquisition & Employer Brand
  • "The Birmingham 2022 Commonwealth Games represented the largest peacetime mobilisation of people in the West Midlands' since World War Two, with a workforce of 50,000 people. Through Life/Redefined and Jobs/Redefined and wider media reach, we were able to deliver a coordinated campaign about paid opportunities to appeal to the over-50s audience with great success.“

    Andrew Newman
    Director of Workforce & Volunteering at Birmingham 2022 Commonwealth Games​
  • "We engaged Work/Redefined, to complete an Age Diagnostic. Their insight and playback of our business through the lens of an over-50 worker was both incredibly insightful and instrumental in enabling us to create a co-ordinated talent strategy and action plan to improve how we attract, retain and support older colleagues. We wouldn’t hesitate to recommend and look forward to continuing our relationship as we progress to becoming a more age-inclusive employer."

    Sally-Anne Dudley
    HR Director - Veolia
  • "We are delighted to be working with Work/Redefined to attract mature workers and retirees to support our business. Work/Redefined was able to provide access to an untapped pool of candidates aged 50+, the perfect target fit for our market research roles.​ Through their network, 55/Redefined was able to source in excess of 100 leads in the first month alone. We are excited about the future potential of our collaboration."

    Penny Tongo
    Talent Acquisition Manager - UK Field - IPSOS
  • "Lyndsey Simpson founder of Work/Redefined joined our Global ConnectSummit as a keynote speaker on creating an inclusive workplace for all –cutting into the intersectionality of age and LGBTQ. She gave a thought-provoking session with a wonderful mix of positivity, facts and professionalism. We received a lot of positive feedback afterwards and can only recommend her."

    Faith Obioma
    Diversity, Equity & Inclusion Specialist - Wintershall Dea
  • "Dentsu is dedicated to creating a wholly inclusive workforce across the UK which can in turn help brands to authentically reach and engage with new customers from right across society. Our new alliance with Work/Redefined sees it become accredited as an age-aware employer."


It’s Time to End Ageism in the Workplace

With an unrivalled understanding of older workers, we help employers to improve their ESG performance in relation to society’s greatest economic challenge – an ageing population.

We take a data-driven approach to helping businesses, based on our own proprietary research, the latest market data, a wealth of lived experiences and expert insights from our age consultants. Working with you, we give insights in how and where to focus your attentions, to deliver results that can transform businesses.

Ready to Start Your Age-Inclusive Journey?

If you’re looking to get ahead of the age conversations you need to be having, get in touch and speak to one of our Age Diversity Consultants today, to see how we can help transform your DE&I strategy.

Speak to a Consultant