Welcome, Age-Aware Employer
Attract, Engage, Retain and Retrain Over-50s talent
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Do you want to cultivate an inclusive workforce which embraces all aspects of diversity including age?

If the answer is YES you will benefit from Work/Redefined's cutting edge research and insight-led approach to enable you to recruit, engage, retain and retrain Over-50s talent.

Start your journey to become an Employer of Choice for the Over-50s and access the untapped pool of talent, whilst also effectively future-proofing your workforce.

"We are delighted to be working in partnership with 55/Redefined to attract mature workers and retirees to support our business growth." Rachel Rennison, Group Head of Resourcing, Azets UK, Accounting and Business Advisory Services

The Stats You Need to Know

With an unrivalled understanding of Older Workers, we enable employers to improve their ESG performance in relation to society’s greatest economic challenge – an ageing population. We do this by adopting a cutting-edge research, data and insight-led approach.

Our recent study into the views and motivations of those working past 50 found

of over-50s believe they have transferable skills to move role and/or industry if the employer was prepared to offer technical training

of over-50s want to continue working beyond age 65

of over-50s interested in re-skilling would investigate doing so with a new employer

of over-50s would be prepared to take a drop in salary to retrain in a new role/industry

of employed over50s would consider re-thinking their career based on content seen on 55/Redefined

Services

Data Insight & Consulting

Build a package bespoke to your company size and specific requirements. With a comprehensive Age Diversity Diagnostic and cross-functional action plan, develop a clear vision of what Age Inclusivity means for your organisation.

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Age Inclusive Accreditation

Accreditation comprises quarterly research and best practice, charter and website badge with listing on the platform and accredited announcements on social media. SME/ Not for Profit and Enterprise packages available.

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Training & Assessment

Age Unconscious Bias training is suitable for talent attraction teams, HR and Hiring Managers. C-me Colour Profiling assessment will help to successfully identify recruitment gaps, assess candidates and explore cultural and team fit.

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Over-50s Job Board Packages

Packages start from one job posting to unlimited. Additional services include enhanced employer profile, Job of the Week features, C-me Colour profiling assessment reports and content features.

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Partner Services

  • D&I Data and Insights

    HR DataHub can provide data insights across five characteristics Age, Disability, Ethnicity, Gender, LGBTQ+. It is the only tool providing organisations with a true picture of D&I performance.

  • Profiling and Assessment

    We have partnered with C-me Colour Profiling to provide a quick, cost effective and scalable behavioural profiling tool to help successfully identify your recruitment gaps, assess candidates and explore cultural and team fit.

  • Training Solutions

    Our research and understanding of over-50s makes us perfectly placed to assist you with 'off the shelf' and bespoke training solutions to support your team

  • Recruitment Support

    We have partnered with leading Recruitment Solutions provider Rethink Group, to support you with any other element of the recruitment process that you need to outsource.

Who we work with

"We are delighted to be working in partnership with 55/Redefined to attract mature workers and retirees to support our business growth." Rachel Rennison Group Head of Resourcing, Azets

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