Redefining Age-Inclusivity in the Modern Workforce
Work/Redefined works with businesses to enable organisations to become the employer of choice for the over-50s.
What’s New & Upcoming
Our Age-Inclusive Product Suite
Work/Redefined helps businesses become the employer of choice for the over-50s. We offer a range of services including training, benchmarking, consultancy, recruitment advertising and a jobs board to help businesses become more age inclusive and to tackle ageism in the workplace.
R/AGE™ Readiness Score
Discover the simple steps you can take to become more age-inclusive.
Age Inclusive Accreditation
Become Age-Inclusive Accredited and show the world that you care about age diversity.
Age Data Diagnostic
Analysis of your HRMI data to provide actionable recommendations, including an age strategy plan.
Recruitment Advertising Campaigns
The quickest, most effective way to reach the over-50s candidates.
Over-50s Job Board
Jobs/Redefined is one of the leading jobs boards for over-50s recruitment.
The Importance of Age-Diversity
By 2050, the working age population will have shrunk by between 21-28% across all western countries. This will create a shortfall of over 50m skilled workers. Is your business prepared?
Diversity in The Workplace Must Include Age
We are in a world where the working population is contracting, whilst people are living longer. We believe that to remain competitive and fill job roles, employers must hire and retain older workers. The over-50s represent an untapped pool of talent who are often neglected and overlooked by recruiters, yet there are many advantages to an age-inclusive workforce. Multigenerational teams bring a diverse range of skills and experiences. Productivity increases and older people bring valuable insight and experience.
Of over-50s would be prepared to take a drop in salary to retrain in a new role/industry.
* Source: AARP data – Vervoe
3 in 5
The number of older workers who have seen or experienced age discrimination in the workplace.
* Source: AARP data – Vervoe
The length of time people aged 55-74 spend on average looking for a new job.
* Source: Gitnux
4 in 5
The number of over-50s who have not been contacted by a recruiter in the past 12 months.
* Source: 55/Redefined Report into Ageism at Work, March 2022
The percentage of the unemployed in the EU aged between 55 and 64 who had been unemployed for more than one year.
* Source: Allianz
It’s Time to End Ageism in the Workplace
With an unrivalled understanding of older workers, we help employers to improve their ESG performance in relation to society’s greatest economic challenge – an ageing population.
We take a data-driven approach to helping businesses, based on our own proprietary research, the latest market data, a wealth of lived experiences and expert insights from our age consultants. Working with you, we give insights as to how and where to focus your attentions, to deliver results that can transform businesses.
Our resources library is home to age inclusion insights and workplace research. This extensive library is exclusively available to Work/Redefined member clients and their employees.
The Great British Retirement Survey 2023
Coming of Age
Planning for Aging Societies
How Women 50-Plus Are Driving the Global Longevity Economy
The New Longevity Isn’t Coming. It’s Here.
Unleashing the Economic Potential of Older Women
Connecting Generations: Planning and Implementing Interventions for Intergenerational Contact
15 Over 50 | Leading UK Startup Entrepreneurs
Cultural Cookbook Volume 2 - Age Inclusive Workplace
Better with Age: The Rising Importance of Older Workers
Age Pioneers Networking Event: Live in London 22 January 2024
Age Pioneers #09: Is Your Business Ready for the Unretirement Uprising?
Quarterly Report - Fighting Ageism (Jan 2023)
Working Lives Report 2023
Age Pioneers #10: How Age-Inclusive are Application Processes and Online Portals?
Our sister brands include Jobs/Redefined, a jobs board for candidates who are 50+, where the best age-inclusive employers and vacancies are showcased. Through our B2C offering, Life/Redefined career support, training and personal development resources are available.
Our focus is on supporting businesses and consumers to fundamentally change their approach to the 50+ life phase, which results in benefits for individuals and society in general.
The 55/Redefined group of companies is a social and economic enabler. We champion age diversity with a dynamic and disruptive voice for change across D2C, B2C and B2B markets and tackle different and damaging aspects of ageism in the workplace.