Jobs/Redefined

Why Hire Over-50s Talent?

With global demographic shifts and declining birth rates, the over-50s workforce isn’t just a valuable talent pool—it’s the only one that’s growing. By 2030, half of all workers will be 50 or over, making it a business imperative to engage this demographic. Companies that fail to adapt will struggle to sustain a competitive talent pipeline.
If you don’t have an age strategy, you don’t have a growth strategy.

Why Work With Us?

We specialise in helping businesses attract, engage, and retain over-50s talent. Jobs/Redefined delivers results because we use proven strategies to reach this untapped demographic—one that standard recruitment channels cannot access.

What Makes Us Different?

Exclusive, Targeted Advertising - Our platform is dedicated solely to job opportunities for over-50s, expanding your candidate net and using a structured approach to your recruitment campaign based on your goals.

High Visibility and Engagement - With a vast array of age-inclusive roles advertised and thousands of candidates, we connect businesses with experienced talent actively looking for their next opportunity where their age won’t be a barrier.

Enhance Your EVP - Promote your company as a leader in flexible-age-friendly work practices.

Extended Reach - We amplify job listings through our partner network, unlocking niche and untapped talent pools. Our acquisition of the assets of WM People, which includes Working Wise and their jobs board, expands your reach into valuable and unique candidate segments. We also partner with Noon to engage corporate females in midlife who are looking for new opportunities.

Quality Candidates - We focus on meaningful connections through the tailored careers content our applicants get access to, ensuring better engagement and conversion rates.

Tailored Solutions - Want to boost your visibility or speed up your time to hire? We have a full range of amplification solutions, from sponsored blog and social posts to branded emails, featured employer showcases and priority rankings.

Comprehensive Support - We provide over-50s candidates with support throughout their job search with Life/Redefined content, offering tailored career advice and lifestyle insights. This not only enhances the candidate experience but also ensures higher retention rates for employers. Your candidates will feel inspired, engaged and raring to go - impressing the hiring manager from day one.

The Over-50s Advantage

We are the most trusted platform for professionals in this demographic. We understand how they think, what they need, and what drives their career decisions.

• Over-50's are 5x less likely to change jobs within the first 18 months
• They are 200% less likely to take a day off work
• 4 in 5 over-50s have not been contacted by a recruiter in the last year
• Almost half want to work over the age of 66, with nine in ten willing to take a pay cut

Hiring through Jobs/Redefined gives Talent Acquisition teams access to a rich, reliable talent pool. Over-50s employees bring stability, lower attrition, and stronger customer alignment—delivering real business impact.

Jobs/Redefined Solutions

We offer seamless and fast integration, with a range of APIs and job scraping tools for efficient implementation.
For targeted hiring needs, ask about our Bespoke Recruitment Advertising Campaigns.
Let’s build a talent strategy for a future-proof workforce.