Jobs Board
Advertising

Jobs/Redefined is one of the leading jobs boards for over-50s recruitment. Our jobs board only advertises job vacancies for over-50s, with a diverse range of roles that are suitable for candidates looking to return to work, change career, or work for Age-Inclusive Employers.

Image of a customer lead on a tablet
We Work with Leading Global Brands
  • AXA Insurance logo
  • Diageo logo
  • BT logo
  • Warner Bros. Discovery logo
  • Walgreens Boots Alliance logo
  • Capgemini logo
  • Barclays logo
  • Birmingham 2022 logo
  • John Lewis & Partners logo
  • ITV logo
  • Dentsu logo

What Our Clients Say

  • Ipsos logo

    “We are delighted to be working in partnership with 55/Redefined to attract mature workers and retirees to support our business needs. After Covid, Ipsos needed to ramp up their workforce, recognising that their traditional marketing channels were no longer able to meet all of our hiring needs. 55/Redefined was able to provide access to an untapped pool of candidates aged 50+ , the perfect target fit for our market research roles.”

    Penny Tongo
    Penny Tongo
    Talent Acquisition Manager UK Field
  • Birmingham 2022 logo

    “The Birmingham 2022 Commonwealth Games represented the largest peacetime mobilisation of people in the West Midlands' since World War Two, with a workforce of 50,000 people. Birmingham 2022 was designed to be a 'Games for Everyone'. While delivering in one of the most challenging planning and delivery environments we were delighted to collaborate with 55/Redefined to lean into their expertise and reach out to the 50+ talent demographic.

    Through their platforms and wider media reach, we were able to deliver a coordinated campaign about paid opportunities to appeal to the over-50s audience with great success.”

    Andrew Newman
    Andrew Newman
    Director of Workforce & Volunteering
  • rank group logo

    “We value developing talent of any age on their growth journey and our work with 55/Redefined demonstrates our continued commitment to building an inclusive work culture, based on respect and fairness for all. Rank is a place where anyone can work, win and grow.”

    Hazel Boyle​
    Hazel Boyle
    Chief People Officer

Why Hire Over-50s Talent?

Hiring the over-50s goes beyond meeting inclusion targets. It’s an economic necessity to create a sustainable skills and talent pipeline given the over-50s cohort are the ONLY growth talent pool.

By 2030, 1 in 2 workers will be aged over-50 and thus your ability to attract and engage with this key talent pool is essential for growth. If you don’t have an age strategy, you don’t have a growth strategy. It’s that simple.

Why Us for Over-50s Recruitment?

Work/Redefined is expert at helping companies with recruitment of the over-50s. We have tried and tested strategies that help businesses to attract, engage and retain older workers. Our over-50s candidates trust us to showcase the very best opportunities for them, from Age-Inclusive Employers.

Our jobs board is shared throughout our partner network, increasing reach and growing your network of potential candidates. We offer over-50s candidates a complete user experience, including tailored careers advice, member offers, lifestyle tips and more to help them live their best lives.

We focus on quality over quantity, but using our jobs board gets results. Our unique approach helps ensure high conversion rates from visiting a Jobs/Redefined job advert, to completing an application. There are currently over 12,000 Age-Inclusive roles advertised on our site.

This makes our Jobs/Redefined advertising packages an affordable and high value solution to hiring for job vacancies for the over-50s.

Jobs Board Packages

We offer flexible and fast integration from a wide range of APIs and have a range of job scraping tools for fast and efficient servicing and implementation. If you want to maximise the traffic to your Jobs/Redefined employer profile, consider adding in one of our Recruitment Advertising Campaigns.

Starter

  • Company Profile
  • Jobs on Board - capped at (100) jobs​
  • Priority Rank - appear above other listings​
  • Unlimited Jobs Postings - all your jobs advertised via XML or scrape​
  • Enhanced Company Profile - all features​
  • Featured Employer - jobs homepage + jobs newsletter + LinkedIn​
  • 2 x Job of the Week Spotlights - reaching 120k+ social followers​
  • Promoted Job Ads - exclusive spots across Jobs/Redefined​
  • 1 x Sponsored Content Articles - on Life/Redefined​
  • Exclusive Mailshot - sent to a segmented 55/Redefined audience​
  • Amplification Across our Partner Network - e.g. Noon​
  • 10 x Personality Profile Tests – delivered by C-Me Profiling​

Plus

  • Company Profile
  • Jobs on Board - no cap on jobs
  • Priority Rank - appear above other listings​
  • Unlimited Jobs Postings - all your jobs advertised via XML or scrape​
  • Enhanced Company Profile - all features​
  • Featured Employer - jobs homepage + jobs newsletter + LinkedIn​
  • 2 x Job of the Week Spotlights - reaching 120k+ social followers​
  • Promoted Job Ads - exclusive spots across Jobs/Redefined​
  • 1 x Sponsored Content Articles - on Life/Redefined​
  • Exclusive Mailshot - sent to a segmented 55/Redefined audience​
  • Amplification Across our Partner Network - e.g. Noon​
  • 10 x Personality Profile Tests – delivered by C-Me Profiling​

Pro

  • Everything from Plus
  • 4 x Job of the Week Spotlights - reaching 120k+ social followers
  • 3 x Sponsored Content Articles - on Life/Redefined​
  • 20 x Personality Profile Tests – delivered by C-Me Profiling​
4 in 5
The number of over-50s who have not been contacted by a recruiter in the past 12 months.
65%
The percentage of employees aged over 55 who believe the jobs market is closed to them applying for roles.
46%
The percentage of over-55s who want to work beyond 66 years old, with nine in ten prepared to take a pay cut to retrain.

Start your journey by speaking to one of our Age Diversity Consultants

Please complete the form and one of our Age Diversity consultants will then be in touch to arrange a conversation.

Ready to Start Your Age-Inclusive Journey?

If you’re looking to get ahead of the age conversations you need to be having, get in touch and speak to one of our Age Diversity Consultants today, to see how we can help transform your DE&I strategy.

Speak to a Consultant