Predict, Influence & Leverage the Skills of Your Aged 50+ Global Workforce

Me/Redefined is the age intelligence, mid-life career coaching & careers transition platform for a futureproofed workforce. Enabling all ages to feel inspired, not retired.

JOIN THE GLOBAL BRANDS USING ME/REDEFINED

Me/Redefined Adds Years to Careers

Built by age-inclusion experts, Me/Redefined reveals what your midlife employees are thinking, feeling and planning. Unique age intelligence allows you to predict, influence and leverage the skills of your midlife workforce. By empowering employees to shape their next chapter with confidence and clarity, Me/Redefined boosts employee engagement and productivity, while driving retention or enabling supportive off-boarding.

Download the Insights Pack

Dive into our comprehensive Insights Pack, with immediate access to see how Me/Redefined can provide unique data on what your over 50s talent is thinking, feeling and planning.

What's in the pack?

  • 5-pager on the Global Future of Work Challenges, and the advantages that age intelligence brings to organisations and employees' development
  • Data from Me/Redefined, showing the platform's impact on employees' confidence and clarity, as well as productivity and retention
  • Independent research on the global skills crisis, attrition and risk

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Clarity for Employees. Intelligence for Employers. Real Impact for Both.

Me/Redefined is a data-driven career coaching platform, helping mid-career employees gain clarity on their next steps, while giving employers insights to support and retain their experienced workforce.

  1. Users reflect
    Employees define their ambitions, skills, and priorities for the future through guided career discovery.
  2. Organisations gain actionable workforce insights
    HR leaders learn key trends in engagement, behavioural changes, career intentions, and retention risks.
  3. Meaningful career conversations happen
    Age intelligence enables employees and employers to align personal growth and desires with business needs – ensuring the right opportunities, development plans, and support systems are in place to retain talent, reduce risk and maintain skills.
30
extra years have been added to life expectancy, while there's been a...
50% decline
in global birth birth rates. And yet...
64 years old
is still the average age of retirement.

Why This Matters

The global workforce faces a challenge as vast experience is prematurely lost, hindering both individual potential and business growth in an ageing society. Me/Redefined gives your business the competitive edge by unlocking the full potential of your experienced workforce.

Businesses Lose Skills When Their Employees Retire

A critical skills shortage looms, driven by falling birth rates and early retirement. With 75% of over-50s lacking career progression, businesses risk losing critical institutional knowledge and experience when their workforce leaves.

Me/Redefined increases retention of midlife talent, by adding years to careers. Retain critical skills and save millions by reducing attrition and the associated costs of backfilling and training. Save, on average, £11,925 per employee per annum by increasing the retention of your midlife talent. Enable knowledge transfer into the organisation and across the generations.

Lack of Insights About Your Most Experienced Employees

A lack of robust and reliable intelligence means it is currently near impossible to plan career pathways for the midlife workforce, forecast retirement risk with confidence or to manage succession planning. This is leading to unnecessary and expensive attrition, a lack of engagement and productivity, and a generation retiring years before they should - without sufficient notice and planning for the employer.

Help your organisation drive strategic workforce outcomes by garnering unique, anonymised and aggregated intelligence on what your midlife talent are thinking, feeling and planning while protecting your employee’s thoughts and feelings.

Real-time data enables you to better succession plan and design future of work policies to drive the retention of skilled workers with institutional knowledge through existing workplace policies and benefits like sabbaticals, EAPs, flexible working and career development. Individual data is never shared, maximising user’s honesty, engagement and psychological safety as we know confidentiality is critical to encouraging open reflection.

Midlife Employees Are Overlooked and Undervalued

92% of over 50s believe that there should be more support at this phase of life. There is a trust gap between employees and their employers. Many fear that expressing desires to reduce hours, change role or upskill will put them at risk of being exited early or that their voices won’t be heard. As a result, this valuable talent pool is underutilised and demoralised, affecting their wellbeing, reducing workforce productivity and heightening the risk of attrition.

Me/Redefined increases employee’s clarity and confidence by 28%, unlocking powerful behaviour shifts that drive leaps in engagement and productivity across the organisation. A 5% increase in employee engagement is linked to an impactful 3% increase in revenue (source: AON Hewitt).

Reenergise your midlife employees, providing them with greater flexibility, more tailored policies and clearer careers paths, eliminating career cliffs. The platform powers motivation to contribute millions more in revenue and productivity to the organisation. In fact, each Me/Redefined user contributes an average of £42,000 more revenue through productivity uplifts.

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Key Features

Expert-Guided Content

40+ Hours of Expert-Guided Content

A 40+ hour expert-led programme providing structured, on-demand development across identity, purpose, career, health, and more.

Immersive Film Set Experience

Immersive Film Set Experience

An emotionally engaging, movie themed experience that places employees in the director's seat of their own story—driving personal reflection, agency, and meaningful career transitions.

Audio Narration

Audio Narration

With audio narration, the platform supports neurodiverse and auditory learners, enabling inclusive learning on the go.

Dream List

Dream List

The Dream List helps users define what truly matters, unlocking motivation, aligning personal aspirations with organisational opportunities, and fuelling future ambition.

My Script

My Script

A private, personalised journal captures user insights and goals, turning reflection into a practical life and career plan they can own, use, and share on their terms.

My Script Highlights

My Script Highlights

My Script Highlights distils a user's key insights into a clear summary—supporting focus, follow-through, and more effective development conversations.

Quote Section
Ellie Evans
Just Group Plc are on a mission to help people achieve a better later life. As a FTSE 200 Insurer, we recognise that everyone needs more support in navigating the complexities of midlife, and we as a large employer, need age intelligence to future-proof our workforce strategy. Me/Redefined provides the perfect blend of brilliant self-paced coaching, life and career transition for our employees, whilst delivering real-time age insights that are shaping our policies and future of work, whilst delivering a return on investment by driving up retention, engagement and productivity of our valuable mid-life & later career talent pool. We look forward to Me/Redefined providing us with a strategic advantage in our employee value proposition for years to come.
Ellie Evans
Chief People Officer, Just Group PLC 

FAQs

What does Me/Redefined cost?

Our pricing is designed to be flexible and scalable to fit the needs of your organisation. Costs are based on the number of employees using the platform and the length of your contract.

To get a tailored quote and see how Me/Redefined can work for your business, request a demo today. Our team will walk you through pricing options and help you find the best fit for your workforce needs.

What is the implementation and onboarding process?

We fully guide you through the onboarding and implementation. We provide line manager and employer tool kits, training and getting-started support. Once everything is set up, we provide a launch webinar and full account management to help your organisation and employees get the most from the platform.

For users, there is a motivating and clear on-boarding process with behavioural nudge email reminders. Rosa, our bespoke AI chat companion, provides personalised guidance throughout the programme. It adapts to the user’s journey, offering prompts, reflections and reminders based on their content and progress. Ultimately, this ensures that employees have a positive experience as they progress through and complete Me/Redefined, helping bring their plans into action and saving HR teams’ time.

What security measures and compliance standards does the platform adhere to?

Security and confidentiality are at the core of Me/Redefined, for employers and employees. Me/Redefined is built with advanced encryption, full GDPR and CCPA compliance, and strict privacy safeguards. Personally identifiable information is stored securely and what employees share is never linked back to them, so managers never see employees’ direct responses. HR leaders receive access to aggregated, anonymised workforce intelligence, allowing them to make strategic decisions without viewing personal employee development plans.

What distinguishes Me/Redefined from other solutions available on the market?

Me/Redefined is the only scalable digital coaching platform specifically designed for the midlife workforce, providing aggregated age intelligence to HR leaders. We are the only company to provide end to end solutions specifically designed for your 50+ workforce.

How does your platform work with human coaches?

Human coaching has traditionally been reserved for executives, or specifically for retirement planning, and does not provide valuable workforce insights back into the company.

Me/Redefined provides coaching at scale through a self-serve system, democratising the powerful benefits it brings to organisations. It is available 24/7 and across time zones, unlike human coaches. We also work with many organisations to supplement their existing coaching programmes and the plan that’s created (MyScript) can be used to bridge to human coaching at any time.

Me / Redefined adds years to careers and directly impacts the bottom line, while helping your workforce feel inspired, not retired.

That’s why 92% of users recommend it.

See the Platform in Action

Provide your details and an age expert will email you with resources about Me/Redefined and to find a convenient time to take you through the platform.

Request a Demo

Request a Demo

Enter your details and an age expert will email you with resources about Me/Redefined and find a convenient time to take you through the platform.

What can I expect?

  • See the platform in action
  • Get a deep overview of the insights available
  • Learn how to get ahead of the skills crisis before it’s too late
  • Increase productivity and retention
  • Discover how to become an age pioneer and industry thought leader

“I had a countdown timer to when I was retiring. I've deleted that.”
- Me/Redefined user

By signing up, you agree to our terms. Learn how we collect, use and share your data in our Privacy Policy and how we use cookies and similar technology in our Cookies Policy. You may receive email newsletters from us and can opt-out at any time.