Predict, Influence & Leverage the Skills of Your Aged 50+ Global Workforce

Me/Redefined is the age intelligence, mid-life career coaching & careers transition platform for a futureproofed workforce. Enabling all ages to feel inspired, not retired.

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Me/Redefined Adds Years to Careers

Built by age inclusion experts, our digital coaching and learning platform empowers employees to take control of their career development journey in a way that feels inspiring and leads to tangible business results, increasing productivity and retention.

Download the Insights Pack

Dive into our comprehensive Insights Pack, with immediate access to see how Me/Redefined can provide unique data on what your over 50s talent is thinking, feeling and planning.

What's in the pack?

5-pager on the Global Future of Work Challenges, and the advantages that age intelligence brings to organisations and employees' development
Data from Me/Redefined, showing the platform's impact on employees' confidence and clarity, as well as productivity and retention
Independent research on the global skills crisis, attrition and risk

Clarity for Employees. Intelligence for Employers. Real Impact for Both.

Me/Redefined is a data-driven career coaching platform, helping mid-career employees gain clarity on their next steps, while giving employers insights to support and retain their experienced workforce.

Users reflect
Employees define their ambitions, skills, and priorities for the future through guided career discovery.
Organisations gain actionable workforce insights
HR leaders learn key trends in engagement, behavioural changes, career intentions, and retention risks.
Meaningful career conversations happen
Age intelligence enables employees and employers to align personal growth and desires with business needs – ensuring the right opportunities, development plans, and support systems are in place to retain talent, reduce risk and maintain skills.

extra years have been added to life expectancy, while there's been a...

50% decline

in global birth birth rates. And yet...

64 years old

is still the average age of retirement.

Why This Matters

The global workforce faces a challenge as vast experience is prematurely lost, hindering both individual potential and business growth in an ageing society. Me/Redefined gives your business the competitive edge by unlocking the full potential of your experienced workforce.

Businesses Lose Skills When Their Employees Retire

A critical skills shortage looms, driven by falling birth rates and early retirement. With 75% of over-50s lacking career progression, businesses risk losing vital experience and skills when their workforce leaves.

Me/Redefined’s digital age intelligence and coaching platform helps you retain and transfer this expertise, extend careers, and promote intergenerational collaboration. Future-proof your organisation and lead the way in age-inclusive working.

Lack of Insights About Your Most Experienced Employees

Businesses are operating in the dark with their experienced workforce. A lack of reliable intelligence on the over-50s is hindering career planning and succession, leading to costly staff turnover, disengagement, and premature retirement. 9/10 mid-life career workers want more transition support and companies are missing a crucial opportunity.

Me/Redefined shows you what your aged 50+ talent is thinking, feeling and planning, helping you to boost engagement, productivity and drive behaviour changes. More than 85% of Me/Redefined users report feeling more inspired about their future plans after using the platform, helping your midlife workers to upskill, reskill or take a sabbatical to elongate their careers.

Get Offboarding Right, Before it Costs You

Offboarding older employees carries significant legal and financial risks. Age is a protected characteristic, yet many managers lack training for sensitive career conversations, and employees fear discrimination. This leads to ineffective offboarding, lost expertise, and costly tribunals and compromise agreements (the average payout for age discrimination in 2024 was £103,000).

Employees don't trust organisations, so don't share desires to reduce hours, change role or take a phased approach to retirement. Me/Redefined enables compliant, trust-based offboarding and career conversations, driven by employee needs, with robust data protection.

Video Grid with Images

Key Features

Accessible Anywhere, On Any Device

Empower employees with device agnostic support via a inclusive and accessible platform, designed to support people wherever they are - regardless of role, location or schedule.

40+ Hours of Expert-Guided Content

A 40+ hour expert-led programme providing structured, on-demand development across identity, purpose, career, health, and more.

Immersive Film Set Experience

An emotionally engaging, movie themed experience that places employees in the director's seat of their own story—driving personal reflection, agency, and meaningful career transitions.

Rosa — Your Personal AI Companion

A personalised AI companion and behavioural email nudges drive adoption at scale — supported by full account management for a seamless rollout.

Audio Narration

With audio narration, the platform supports neurodiverse and auditory learners, enabling inclusive learning on the go.

Dream List

The Dream List helps users define what truly matters, unlocking motivation, aligning personal aspirations with organisational opportunities, and fuelling future ambition.

25+ Coaching Activities

25+ practical coaching activities turn insight into action, helping employees clarify goals and make confident decisions through proven tools and real-life case studies.

My Script

A private, personalised journal captures user insights and goals, turning reflection into a practical life and career plan they can own, use, and share on their terms.

My Script Highlights

My Script Highlights distils a user's key insights into a clear summary—supporting focus, follow-through, and more effective development conversations.

Quote Section

Just Group Plc are on a mission to help people achieve a better later life. As a FTSE 200 Insurer, we recognise that everyone needs more support in navigating the complexities of midlife, and we as a large employer, need age intelligence to future-proof our workforce strategy. Me/Redefined provides the perfect blend of brilliant self-paced coaching, life and career transition for our employees, whilst delivering real-time age insights that are shaping our policies and future of work, whilst delivering a return on investment by driving up retention, engagement and productivity of our valuable mid-life & later career talent pool. We look forward to Me/Redefined providing us with a strategic advantage in our employee value proposition for years to come.

Ellie Evans

Chief People Officer, Just Group PLC

Top features and benefits for users

Get excited about the 100-year life

Expert personalised coaching

Gain clarity and confidence

Create a plan for your career, finances, health, purpose and life goals

Step up into a new role, retrain or take a phased approach to retirement

Private and confidential platform

Aggregated data helps your employer better support aged 50+ workers

Full control of what you share with your manager and when

Downloadable progress journal

FAQs

What does Me/Redefined cost?

Our pricing is designed to be flexible and scalable to fit the needs of your organisation. Costs are based on the number of employees using the platform and the length of your contract.

To get a tailored quote and see how Me/Redefined can work for your business, request a demo today. Our team will walk you through pricing options and help you find the best fit for your workforce needs.

What is the implementation and onboarding process?

We fully guide you through the onboarding and implementation. We provide line manager and employer tool kits, training and getting-started support. Once everything is set up, we provide a launch webinar and full account management to help your organisation and employees get the most from the platform.

For users, there is a motivating and clear on-boarding process with behavioural nudge email reminders. Rosa, our bespoke AI chat companion, provides personalised guidance throughout the programme. It adapts to the user’s journey, offering prompts, reflections and reminders based on their content and progress. Ultimately, this ensures that employees have a positive experience as they progress through and complete Me/Redefined, helping bring their plans into action and saving HR teams’ time.

What security measures and compliance standards does the platform adhere to?

Security and confidentiality are at the core of Me/Redefined, for employers and employees. Me/Redefined is built with advanced encryption, full GDPR and CCPA compliance, and strict privacy safeguards. Personally identifiable information is stored securely and what employees share is never linked back to them, so managers never see employees’ direct responses. HR leaders receive access to aggregated, anonymised workforce intelligence, allowing them to make strategic decisions without viewing personal employee development plans.

What distinguishes Me/Redefined from other solutions available on the market?

Me/Redefined is the only scalable digital coaching platform specifically designed for the 50+ workforce, providing aggregated age intelligence to HR leaders. We are the only company to provide end to end solutions specifically designed for your 50+ workforce.

How does your platform work with human coaches?

Human coaching has traditionally been reserved for executives, or specifically for retirement planning, and does not provide valuable workforce insights back into the company.

Me/Redefined provides coaching at scale through a self-serve system, democratising the powerful benefits it brings to organisations. It is available 24/7 and across time zones, unlike human coaches. We also work with many organisations to supplement their existing coaching programmes and the plan that’s created (MyScript) can be used to bridge to human coaching at any time.

Me / Redefined adds years to careers and directly impacts the bottom line, while helping your workforce feel inspired, not retired.

That’s why 92% of users recommend it.

See the Platform in Action

Provide your details and an age expert will email you with resources about Me/Redefined and to find a convenient time to take you through the platform.

Request a Demo

Enter your details and an age expert will email you with resources about Me/Redefined and find a convenient time to take you through the platform.

What can I expect?

See the platform in action
Get a deep overview of the insights available
Learn how to get ahead of the skills crisis before it’s too late
Increase productivity and retention
Discover how to become an age pioneer and industry thought leader

“I had a countdown timer to when I was retiring. I've deleted that.”
- Me/Redefined user

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