Recruitment Advertising Campaigns

How Do They Work? 

Using our proprietary know-how and expertise, after taking your brief, we develop bespoke campaigns which we then promote via Google, Facebook and our networks to find and nurture potential candidates.

Only once these potential candidates have reached a certain point in our pre-qualification process do we then pass them on to you. This ensures that you only have contacts who know and understand the role and have shown clear interest and engagement in pursuing the opportunity. This saves you time in your hiring process and ensures better quality candidates.

We act as a Media Partner and not a recruiter, so our fees are based on online reach & leads, with no recruitment placement fees reducing your cost to hire significantly. When linked to a Jobs/Redefined Job Board Campaign, we amplify applications by combining actively seeking candidates on the job board with passive and not actively seeking prospects via social media.

Why Hire This Way?

Our Recruitment Advertising Campaigns work. Take our client, IPSOS. We delivered a recruitment advertising campaign, after they concluded that they weren’t attracting an age diverse candidate profile. They felt that the over-50s could be best placed to fill several vacant roles but were struggling to find the through their existing recruitment channels. Our Recruitment Advertising Campaign generated over 440 new leads. Our channels are the fastest and most effective way to reach an engaged over-50s cohort.

• We are unparalleled at connecting employers with quality over-50s candidates. 
• We target both active and passive candidates. (The ones you’ll never find on your own.) 
• We’re the over-50s recruitment experts. We have the platform and processes that deliver results, including a social media network of over 125,000 active followers. 
• Our jobs emails regularly exceed a 60% open rate. (Yes, you did read that right.) 
• We take a bespoke approach to how and where we promote your job role. 
• We qualify leads for you as part of our process to deliver primed and open candidates. 
• Measurable results track the success of your campaigns, for data-driven results.

Advantages Of Our Recruitment Advertising Campaigns

• Bespoke nurture campaigns target passive candidates who may have not actively considered changing career.  
• Our techniques interrupt regular browsing and seed the ideas that the over-50s are a valued part of the workplace.  
• We use age-appropriate channels and the right type of ads in front of the right audience. 
• We can geotarget these ads for local roles, or deliver national (or international) campaigns.  
• We focus on delivering a minimum number of high quality verified over-50s leads who are ready to work with you.  
• We also offer a full candidate selection service, including a comprehensive pre-screening and CV review to support your hiring managers in their recruitment activity.