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Speaker Line-Up: Age Pioneers Summit 18th June 2025

This London summit centres around the theme 'Risk & Reward'. We will cover the risks of prematurely retiring or ignoring over-50s workers and discuss the potential rewards of ensuring they are valued members of your multigenerational team. Please note that the agenda and line-up are subject to changes and additions.

The Age Pioneers Summit is the only global conference focused on the commercial and future of work impacts posed by an ageing population.

This exclusive, invitation-only event is for senior leaders and HR professionals and will enable them to become age-pioneering in their businesses and grow their networks.

Lyndsey Simpson - Founder & CEO, 55/Redefined

Lyndsey will kick off the Age Pioneers summit with what’s new in the 50+ landscape and at 55/Redefined. Walk away with fresh insights about the importance of age intelligence in today’s rapidly evolving workforce.

Lyndsey's Bio

Recognising a gap in the market for a brand that answers the call of the ‘bet-your-ass-I-can’ over-50s, Lyndsey set up 55/Redefined to fly the flag for those who may be getting older but have no intention of slowing down. Their consumer lifestyle site Life/Redefined now has an audience of over 125,000 over-50s globally.

Commercially, Work/Redefined & Jobs/Redefined enable businesses to Attract, Grow & Engage over 50s talent and consumers and is solving Age Strategy globally for the world’s largest firms.

A serial entrepreneur and a regular commentator in the media, Lyndsey has been recognised in the ‘UK’s Top 35 Businesswomen’ by Management Today and The Sunday Times and is one of the ‘UK’s 50 Most Inspirational Female Entrepreneurs.’ In 2024 she was shortlisted for the Veuve Clicquot Bold Future Award.

Carl Honoré - Award-Winning Writer, Broadcaster & TED Speaker

Keynote: The Age Advantage: Harnessing the New Longevity

Conventional wisdom tells us that an ageing workforce is a bad thing. Conventional wisdom is wrong. Older workers are productive, creative and socially adroit. They also have a strong yen to help others. No wonder mixed-age teams perform better on every metric. Drawing on the latest research and case studies from around the world, Carl shows how your organisation can thrive by embracing older staff and multigenerational working.

Carl's Bio

Carl Honoré is an award-winning writer, broadcaster and two-time TED speaker. Published in 36 languages, his books have landed on bestseller lists around the world and his online keynotes have more than 10 million views.

Carl's latest book, Bolder, explores how to make the most of the new longevity and was a BBC Radio 4 Book of the Week and a Reader’s Digest (UK) Book of the Month. His second TED Talk is called Why We Should Embrace Aging as an Adventure.

Carl was recently named as an Advocate for Aging by the American Society for Ageing and Next Avenue. Carl is a father of two and lives in London.

Bolder book by Carl Honore

Adam Hawkins - Head of Search & Staffing for EMEA & LATAM, LinkedIn

Adam's Bio

With over two decades of recruitment industry experience, Adam is a trusted advisor to leading recruitment firms across the globe. His team partners daily with the recruitment sector to arm them with unique solutions and insight trends from LinkedIn’s more than 1 billion global members, to help them find the best talent for their clients.  

Prior to LinkedIn, Adam spent 18 years at The Adecco Group in numerous executive leadership and board member roles. He has worked and lived abroad for 10 years where he gained unique exposure to many global staffing markets and managed a multitude of differing businesses. 

Sally-Anne Dudley - HR Director for IWE, Ireland and Nordics, Veolia

Veolia Case Study: Embedding Age Inclusion

In this exclusive case study, we’ll explore how Veolia are successfully integrating age inclusion into their organisation. Learn from this Sunday Times Best Companies to Work for company, hosted by HR Director, Sally-Anne Dudley, and Head of Employee Experience, Shilpa Parmar.

Sally-Anne's Bio

Sally-Anne is the HR Director for the Industrial Water and Energy business in the UK, Ireland and Nordics at Veolia. She has gained vast experience during her career having worked for renowned companies across diverse industries including BAE Systems, Hilton, Pfizer Adams and National Grid.

Her approach to HR is characterised by her willingness to embrace challenges and explore uncharted territories. She views each new opportunity as a chance to redefine possibilities, constantly pushing the boundaries of traditional HR practices to meet the evolving needs of modern businesses. Her forward-thinking mindset and adaptability have been instrumental in driving organisational growth and achieving business objectives throughout her career.

veolia logo

Shilpa Parmar - Head of Employee Experience, Veolia

Veolia Case Study: Embedding Age Inclusion

In this exclusive case study, we’ll explore how Veolia are successfully integrating age inclusion into their organisation. Learn from this Sunday Times Best Companies to Work for company, hosted by HR Director, Sally-Anne Dudley, and Head of Employee Experience, Shilpa Parmar.

Shilpa's Bio

As Head of Employee Experience, Shilpa is committed to creating inclusive workplaces that celebrate and harness the power of age diversity. She has extensive expertise spanning the entire employee lifecycle, from talent acquisition and emerging talent to wellness programs and leading high-performing teams.

Shilpa has successfully implemented various EX initiatives that foster employee engagement and is particularly passionate about promoting multigenerational and intergenerational collaboration to drive innovation that shapes employee experience and promotes sustainable business growth.

veolia logo

Rob Ozanne - Head of Product Development, Just Group

Panel Discussion: The Risks of An Absent Age Strategy

The average cost of an age discrimination case in the UK is £103,000, not to mention the reputational risk and management burden. Employees often don't realise the reality of the gift of a longer life and have not planned their finances or career paths accordingly. Join this educational panel where speakers will outline the risks facing organisations without any age strategy.

Rob's Bio

Rob is the Head of Product Development for Just Group’s guidance and advice services. The products he manages help over 55s plan and manage their finances as they step into the next phase of their career or retirement.

He’ll be sharing insights from thousands of planners about the current state of retirement and retirement planning behaviour.

Rob’s worked in investments and retirement for 14 years and is dedicated to improving personal finance in the UK. Previous firms include Fidelity International, now:pensions and WTW.

Interviews with Redefiners

We interview some of life’s redefiners who have found new starts in midlife. We end the day on a high, safe in the knowledge that success, happiness, and possibility have no age limit. These conversations will leave you energised about the potential of employees at every age.

AMS logo

Our Headline Sponsor: AMS

AMS is a global talent solutions business with over 8,000 experts across 120+ countries. Diversity, Equity, Inclusion & Belonging (DEIB) is central to AMS both within their own organisation and in how they deliver to their clients. Their core focus is to create an environment where their colleagues, irrespective of their differences can be successful in their inclusive culture.

Together, 55/Redefined and AMS will take Age Pioneers to new heights, creating the opportunity for a broader range of HR leaders to become longevity literate and carry forward age-inclusive actions inspired by the summits.

Learn more about AMS.

Just Group plc logo

Supported By: Just Group Plc

A leader in the individual retirement income, care and defined benefit de-risking markets, Just has been trusted to manage more than £25 billion of customers’ retirement savings and has helped customers release over £6.8 billion from their properties. Just provides a wide range of products, advice and professional services to individual customers, financial intermediaries, corporate clients and pension scheme trustees.

Learn more about Just Group Plc.