PRESS RELEASE: Me/Redefined - The future of age intelligence in the workplace

This digital-first, data-driven solution is the first of its kind to deliver age intelligence, career coaching, and strategic workforce planning insights - empowering businesses to extend careers, retain critical skills, and navigate the global skills crisis with confidence.

With falling birth rates, rising life expectancy, and a growing midlife workforce, the business case for age inclusion has never been stronger. Yet, 93% of over-50s feel unsupported by their employers in midlife, and a lack of intelligence on this workforce makes it difficult for leaders to plan ahead. Me/Redefined delivers the insights, coaching, and tools necessary to change that.

Me/Redefined is more than just a coaching platform - it’s a career transformation and intelligence hub. Designed for organisations with 5,000+ employees, Me/Redefined enables HR, L&D, and executive leaders to:

• Retain and repurpose critical skills – Address the growing skills gap by identifying and supporting employees aged 50+ to reskill, transfer knowledge, and extend their careers.
• Leverage data-driven workforce insights – Gain anonymised, aggregated intelligence on how midlife employees think, feel, and plan their careers, helping organisations build tailored strategies for engagement and retention.
• Reduce legal and financial risk– Support offboarding and career transitions in a legally compliant, structured, and dignified manner, reducing the risk of tribunals, unplanned exits, and loss of institutional knowledge.

The platform provides an immersive 14-module coaching journey and over 40 hours of content, guiding midlife employees through career planning, financial wellbeing, skill development, and personal fulfilment. Delivered in a flexible, digital format, it acts as a ‘coach in your pocket’, available anytime, anywhere.

This world-first approach to midlife career coaching is designed for scalability, making high-quality coaching accessible to a broad audience without the cost and limitations of traditional executive coaching models. Developed by leading behavioural psychologists, transition coaches, and employment law experts, the platform ensures a research-backed methodology that is both engaging and effective for employees and employers alike.

With a focus on confidentiality and security, Me/Redefined puts employees in control of their career journey. Users engage with the content on their own terms, while organisations benefit from anonymised and aggregated workforce intelligence to shape strategic decision-making. By bridging the trust gap between employers and employees, the platform fosters open, informed career discussions that drive retention, productivity, and long-term workforce planning.

The midlife workforce represents a powerful but overlooked segment of talent. With 92% of over-50s willing to stay in work if provided with opportunities to reskill and transition, businesses that embrace age intelligence will unlock increased productivity, engagement, and long-term workforce sustainability.

Lyndsey Simpson, CEO of 55/Redefined comments: “Me/Redefined is not just a platform – it’s a movement. The future of work is multigenerational, and we are giving companies the tools to harness the full potential of their most experienced employees. For too long, businesses have focused on early-career development, overlooking the immense value that midlife and senior employees bring to the table.

With Me/Redefined, we are redefining what it means to have a career in your 50s and beyond, helping organisations build cultures where experience is recognised, skills are nurtured, and careers are extended rather than cut short. By embracing age intelligence, companies will not only future-proof their workforce but also create a more engaged, skilled, and motivated talent base that drives long-term success. This is about inspiring, not retiring – and ensuring that every career has the opportunity to evolve, adapt, and thrive.”

Me/Redefined is the first platform to combine age intelligence, career coaching, and workforce analytics into one scalable SaaS solution. Unlike existing coaching providers or L&D platforms, Me/Redefined is exclusively focused on the 50+ workforce, offering unparalleled insights and engagement strategies tailored to this demographic.

Me/Redefined is available now to enterprise customers, with flexible pricing options designed for long-term adoption and measurable business impact.

Discover how Me/Redefined can transform your workforce.