PRESS RELEASE:  Lyndsey Simpson, Founder & CEO of 55/Redefined included in prestigious 2025 Diversity Power List

· Lyndsey Simpson, Founder & CEO of 55/Redefined included in prestigious 2025 Diversity Power List

Now in its fourth year, the 2025 Diversity Power List showcases an inspiring spectrum of individuals, from prominent public figures to unsung community champions, all dedicated to advancing inclusion and equity for people with diverse identities and lived experiences. Whether they are celebrating racial and cultural heritage, promoting male allyship, advocating for LGBTQ+ rights, deepening understanding of neurodiversity, affirming gender identity, or championing mental and physical disability inclusion, these individuals are reshaping attitudes and influencing how society thinks and behaves.

Recognising the impact of their work, the Diversity Power List features high-profile individuals including Rizzle Kicks Jordan Stevens for his ongoing work around men's mental health, using his platform to give people a voice. From the home of Inclusive Companies, Stephen Graham for his impact on working class actors, as well as singer song writer Kate Nash using her platform earlier in the year to be an active trans+ ally. Listed alongside senior leaders championing diversity at well-known organisations including Channel 4, WHSmith and Natwest, they join an array of inspirational community champions ranging from poets, activists and athletes to authors, charity workers and young volunteers.

55/Redefined is the global leader in enterprise age intelligence and technology solutions, unlocking the value of our ageing population to future-proof organisations.

Launched in 2021, it enables businesses to engage and retain over-50s talent and consumers, while empowering individuals to successfully navigate and thrive in midlife and beyond.

Comprised of three distinct brands, four brands: Work/Redefined, Me/Redefined , Life/Redefined and Jobs/Redefined, it provides the full range of services for the midlife Pioneer navigating a new chapter in their lives.

Lyndsey Simpson, Founder and CEO of 55/Redefined says: “Being accepted onto the Diversity Power List is a crowning achievement of a wonderful year for 55/Redefined. We started the business four years ago, and it has gone from strength to strength. Just this month, we launched our first-ever International Age Pioneers Week, and we continue to foster partnerships with businesses to build age-inclusiveness as a central core of their business activities, built around the Me/Redefined platform.

“Age is not a barrier. Reaching midlife is the start of a wonderful new chapter and we’re delighted to be recognised for our work in championing our Pioneers. We want everyone to feel inspired, and not retired.”

“Each year, our Diversity Power List reminds us that meaningful progress is driven by everyday people who choose to make a difference,” says Paul Sesay, CEO and founder of Inclusive Companies. “Real change doesn’t always come from grand gestures, it often begins with a single act of compassion, a single voice that speaks up, or a single leader who chooses to lift others.”

“Across our workplaces and communities, there are individuals whose dedication inspires others to step forward. Their courage creates momentum, and their example shows us what’s possible when we stand together. I encourage everyone to reflect on how they can contribute, no matter how small it may seem. Collective action, built from many individual efforts, is how we build a fairer, more inclusive society for all.”

You can see full 2025 Diversity Power List HERE

Media contact: Katherine@prworkshop.co.uk / 07787 533143

Fact Check: The Case for Age Inclusion

• By 2030, 50% of the workforce in Western countries will be aged 50+. (55/Redefined The Unretirement Uprising Report)
• A 70-year-old in 2022 has the same cognitive score as a 53-year-old in 2000. (IMF, Sustaining Growth in an Ageing World).

· 34% of the US workforce is over-50; 1-in-5 over 65s Americans is in work (US Census Bureau)

• The number of workers aged 55 and over in the EU rose from 23.8 million in 2010 to almost 40 million in 2023 (Eurostat)

· Japan is a super-aged country and has one of the highest post-retirement employment rates in the world (Nippon.com). The government has launched a ¥1 trillion (approximately €5.8 billion) retraining plan to update skills across the entire workforce, regardless of age.

ENDS

INTERVIEWS AVAILABLE

Lyndsey Simpson, Founder and CEO, 55/Redefined

CONTACT:

Tony Brown

PR and content executive

Tony.brown@55redefined.com

07796 888955