PRESS RELEASE: Just Group Plc Leads £3m Investment Round in 55/Redefined

London, UK – 9 September 2024: 55/Redefined Ltd, the global platform for companies to engage over-50s, has announced a £3m investment by FTSE250 financial services group, Just Group Plc. The investment by Just Group takes the total funds raised by 55/Redefined to £6.3m.

The funds will enable the global roll-out of 55/Redefined’s mid-life coaching and age insights platform, Me/Redefined. Using data and insights, Me/Redefined enables global companies to predict, influence, and leverage their over-50s workforce. The Company’s current clients include Barclays, Diageo, Amazon, AXA and Canada Life.

The investment into 55/Redefined also bolsters Just Group’s purpose to help people achieve a better later life. It has more than 650,000 customers and has been trusted to safely look after over £25bn of their pension savings.

Download the full press release here