PRESS RELEASE: 55/Redefined Acquires National Older Workers Week, Working Wise and WM People Assets

London, UK – 28th October 2024: 55/Redefined is excited to announce the successful acquisition of the assets of WM People, the powerhouse organisation behind National Older Workers Week and a leading provider of job board and inclusive talent solutions for people in mid-life.

Trading for 18 years, WM People incorporated Working Wise, Working Mums and Working Dads and National Older Workers Week, generating 2.5m job applications for major brands such as McDonalds, Next, Nespresso and Phoenix Group.

This strategic asset acquisition not only strengthens 55/Redefined’s position in the UK market but also expands its capabilities, creating new opportunities to deliver age-inclusive solutions for both candidates and employers.

The acquisition will enable 55/Redefined to extend the reach of National Older Workers Week internationally, promoting the importance of age diversity across global markets.

Download the full press release below.