Introducing Me/Redefined

Predict, influence and leverage your 50+ global workforce with Me/Redefined, our life and career transitions platform for those in mid-life and beyond.

Book a Demo

What’s New & Upcoming

New Client Resources Library

Our resources library is home to age inclusion insights and workplace research.

Discover more

The Unretirement Uprising Report

The UK’s over-50s expect to face age discrimination when searching for a new job.

Discover more

Age Pioneers

In our latest Age Pioneers webinar explore how you can access your level of age inclusivity within your organisation.

Discover more

Our Age-Inclusive Product Suite

Work/Redefined helps businesses become the employer of choice for the over-50s. We offer a range of services including training, benchmarking, consultancy, recruitment advertising and a jobs board to help businesses become more age inclusive and to tackle ageism in the workplace.

Me/Redefined

Beta

Enabling You to Predict, Influence & Leverage Your Aged 50+ Global Workforce

R/AGE™ Readiness Score

Discover the simple steps you can take to become more age-inclusive.

Age Inclusive Accreditation

Become Age Inclusive-Accredited and show the world that you care about age diversity.

Age Data Diagnostic

Analysis of your HRMI data to provide actionable recommendations, including an age strategy plan.

Recruitment Advertising Campaigns

The quickest, most effective way to reach the over-50s candidates.

Over-50s Jobs Board

Jobs/Redefined is one of the leading jobs boards for over-50s recruitment.

What Our Clients Say

"We’re thrilled to be partnering with 55/Redefined to further demonstrate our commitment to be an inclusive employer. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our team members and providing a positive and inclusive working environment for all."
Donna Hodgins
Director of Talent Acquisition & Employer Brand
“This is brilliant! The Age Readiness Score is easy to navigate, and in just 20 minutes it gave us a data-led, eye-opening report of Age Inclusion across our organisation.
With excellent actionable recommendations it provided a clear path to becoming a truly Age Inclusive Employer.
We'll be retaking the Readiness Score in a few months' time to demonstrate the commercial and people impact of our actions towards Age Inclusion at Amazon UK."
Catherine Hearn
HR Director, UK
"I’m proud that we’ve been recognised as an Age-Inclusive employer, and the steps we continue to take in making AXA UK&I a place where people can thrive at any life stage.”
Suzanne Scott
Chief People & Corporate Responsibility Officer
"We engaged Work/Redefined, to complete an Age Diagnostic. Their insight and playback of our business through the lens of an over-50 worker was both incredibly insightful and instrumental in enabling us to create a co-ordinated talent strategy and action plan to improve how we attract, retain and support older colleagues. We wouldn’t hesitate to recommend and look forward to continuing our relationship as we progress to becoming a more age-inclusive employer."
Sally-Anne Dudley
HR Director - Veolia
"We are delighted to be working with Work/Redefined to attract mature workers and retirees to support our business. Work/Redefined was able to provide access to an untapped pool of candidates aged 50+, the perfect target fit for our market research roles. Through their network, 55/Redefined was able to source in excess of 100 leads in the first month alone. We are excited about the future potential of our collaboration."
Penny Tongo
Talent Acquisition Manager - UK Field - IPSOS
"Dentsu is dedicated to creating a wholly inclusive workforce across the UK which can in turn help brands to authentically reach and engage with new customers from right across society. Our new alliance with Work/Redefined sees it become accredited as an age-aware employer."
Dentsu

The Importance of Age Diversity

By 2050, the working age population will have shrunk by between 21-28% across all western countries. This will create a shortfall of over 50m skilled workers. Is your business prepared?

Championing Age Diversity in The Workplace

We work with all businesses internationally to transform their recruiting and HR practices. We help businesses to realise the tangible value in building multigenerational teams and hiring and retaining older workers.

We show them that building a DEI strategy that encompasses age and older workers can not only give them competitive advantage, but also a solid economic one too. Our insights-led approach helps to formulate best practice initiatives that deliver results and help future-proof your workforce. Diversity in the workplace has so often neglected to include age. We’re here to change that.

Diversity in The Workplace Must Include Age

We are in a world where the working population is contracting, whilst people are living longer. We believe that to remain competitive and fill job roles, employers must hire and retain older workers.  The over-50s represent an untapped pool of talent who are often neglected and overlooked by recruiters, yet there are many advantages to an age-inclusive workforce. Multigenerational teams bring a diverse range of skills and experiences. Productivity increases and older people bring valuable insight and experience.

89%

Of over-50s would be prepared to take a drop in salary to retrain in a new role/industry.

* Source: AARP data – Vervoe

3 in 5

The number of older workers who have seen or experienced age discrimination in the workplace.

* Source: AARP data – Vervoe

62 Weeks

The length of time people aged 55-74 spend on average looking for a new job.

* Source: Gitnux

4 in 5

The number of over-50s who have not been contacted by a recruiter in the past 12 months.

* Source: 55/Redefined Report into Ageism at Work, March 2022

53.4%

The percentage of the unemployed in the EU aged between 55 and 64 who had been unemployed for more than one year.

* Source: Allianz

It’s Time to End Ageism in the Workplace

With an unrivalled understanding of older workers, we help employers to improve their ESG performance in relation to society’s greatest economic challenge – an ageing population.

We take a data-driven approach to helping businesses, based on our own proprietary research, the latest market data, a wealth of lived experiences and expert insights from our age consultants. Working with you, we give insights as to how and where to focus your attentions, to deliver results that can transform businesses.

Resources

Our resources library is home to age inclusion insights and workplace research. This extensive library is exclusively available to Work/Redefined member clients and their employees.

About Work/Redefined

Delivering Global enterprise solutions to the world’s largest corporations enabling them to Attract, Engage and Grow over 50s talent and consumers.

Our sister brands include Jobs/Redefined, a jobs board for candidates who are 50+, where the best age-inclusive employers and vacancies are showcased. Through our B2C offering, Life/Redefined career support, training and personal development resources are available.

Our focus is on supporting businesses and consumers to fundamentally change their approach to the 50+ life phase, which results in benefits for individuals and society in general.

The 55/Redefined group of companies is a social and economic enabler. We champion age diversity with a dynamic and disruptive voice for change across D2C, B2C and B2B markets and tackle different and damaging aspects of ageism in the workplace.

Ready to Start Your Age-Inclusive Journey?

If you’re looking to get ahead of the age conversations you need to be having, get in touch and speak to one of our Age Diversity Consultants today, to see how we can help transform your DE&I strategy.

Speak to a Consultant

Products

Products