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Report from the Centre for Ageing Better: Ads for All Ages

The Centre for Better Ageing report examines how age-biased are job adverts in the UK and what can we do about it?

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This report, from Ageing Better’s Good Recruitment for Older Workers (GROW) project summarises the findings of research commissioned by Ageing Better and undertaken by the Behavioural Insights Team, looks at the language used in job advertisements and how this impacts older workers. Previous reports have looked at the recruitment landscape and individuals’ experience of recruitment.

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