Do You Know How Age-Inclusive You Are?

In the first of our new series of Age Pioneers events, we share our brand-new solution that helps you assess your level of age inclusivity within your organisation and what you need to do to unlock the value of an ageing population.


Your host is Founder and CEO of 55/Redefined, Lyndsey Simpson. With a successful background in banking, HR and recruitment outsourcing, Lyndsey has been, listed as one of the ‘UK’s 50 Most Inspirational Female Entrepreneurs’, in both Management Today magazine and The Sunday Times. Pre a serial entrepreneur, who has built several multi-million-pound businesses, championing under-served customers. Her last business was an HR and recruitment outsourcer, which she built to £24M revenue before exit.


Natalie Hall, is Chief Strategy Officer at 55 Redefined. She is a people, culture and strategy leader with experience in growing businesses large and small and nurturing cultures where all employees can thrive. Natalie has built and led multinational teams across strategy, analytics and people and HR teams.

She has also designed and implemented award-winning culture change, wellbeing and leadership development programmes. Natalie has a wide range of experience including 14 years at Deloitte, latterly as an M&A Partner, as well as senior roles in entrepreneurship and start-up environments.

Natalie provides an exclusive preview of our R/AGE Readiness Score, which is based on our proprietary methodology on how to be age inclusive and provides an assessment of your company’s age readiness with tailored recommendations for action.

Mark Havard is an experienced finance transformation professional and CFO at Barclays. He also co-chairs Evolve, Barclays' employee resource group (ERG) for midlife workers. ERGs are one of the practical solutions for companies seeking to attract and retain older workers.

Mark talked to us about how this initiative has helped Barclays become an employer of choice for people aged over 50 and deliver real financial benefits to the business.

Diane Rysdale is Head of Recruitment at Hastings Direct, an agile data and digitally focused general insurance provider to the UK market, offering a range of home and vehicle insurance products. The company has over 3 million live customer policies and over 3,300 employees.

To ensure its workforce is future-ready, Hastings Direct engaged in a recruitment advertising campaign aimed at people aged over 50. Diane outlined the background, learnings and outcomes of the campaign.