Introducing International Age Pioneers Week

A Global Movement for Age Inclusion

This year, International Age Pioneers Week is set to redefine workplace inclusivity on a global scale. This transformative event focuses on the exceptional talent of professionals over 50, champions organisations that support them, and recognises the significant purchasing power of this thriving demographic.

In 2024, the former National Older Workers Week engaged 800,000 individuals. With the global expansion, strategic partnerships and the creation of a best practices study with the Global Coalition On Aging, our reach is predicted to be significantly larger.

Why Sponsor?

Position your brand as a leader in age intelligence and inclusion while driving meaningful engagement with a strategic talent pool. With 75% of the world's wealth held by those aged 50-70, this demographic is the only growth talent and customer segment—a powerful audience that remains largely underserved.

By sponsoring International Age Pioneers Week, your organisation will:

• Showcase your commitment to an inclusive workforce.
• Access exclusive PR and communications assets tailored to promote your employer brand.
• Reach a vast audience through a multi-channel campaign spanning web, social, and global networks.
• Lead conversations that shape the future of talent acquisition and consumer engagement.

Join a Powerful Global Network

This is your opportunity to align your brand with the most trusted voice for professionals over 50, powered by 55/Redefined’s expertise across:

• Work/Redefined - B2B Enterprise Solutions
• Jobs/Redefined - Job Board Marketplace
• Life/Redefined - D2C Customer Platform