Redefining Age-Inclusivity in the Modern Workforce

"We’re thrilled to be partnering with 55/Redefined to further demonstrate our commitment to be an inclusive employer. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our team members and providing a positive and inclusive working environment for all.​"

"The Birmingham 2022 Commonwealth Games represented the largest peacetime mobilisation of people in the West Midlands' since World War Two, with a workforce of 50,000 people. Through Life/Redefined and Jobs/Redefined and wider media reach, we were able to deliver a coordinated campaign about paid opportunities to appeal to the over-50s audience with great success.“

"We engaged Work/Redefined, to complete an Age Diagnostic. Their insight and playback of our business through the lens of an over-50 worker was both incredibly insightful and instrumental in enabling us to create a co-ordinated talent strategy and action plan to improve how we attract, retain and support older colleagues. We wouldn’t hesitate to recommend and look forward to continuing our relationship as we progress to becoming a more age-inclusive employer."

"We are delighted to be working with Work/Redefined to attract mature workers and retirees to support our business. Work/Redefined was able to provide access to an untapped pool of candidates aged 50+, the perfect target fit for our market research roles.​ Through their network, 55/Redefined was able to source in excess of 100 leads in the first month alone. We are excited about the future potential of our collaboration."

"Lyndsey Simpson founder of Work/Redefined joined our Global ConnectSummit as a keynote speaker on creating an inclusive workplace for all –cutting into the intersectionality of age and LGBTQ. She gave a thought-provoking session with a wonderful mix of positivity, facts and professionalism. We received a lot of positive feedback afterwards and can only recommend her."

"Dentsu is dedicated to creating a wholly inclusive workforce across the UK which can in turn help brands to authentically reach and engage with new customers from right across society. Our new alliance with Work/Redefined sees it become accredited as an age-aware employer."